Post by account_disabled on Apr 30, 2024 5:54:08 GMT -5
The expectation is that Brazil will reach revenue of approximately R$10 billion with Black Friday 2021, according to Ebit|Nielsen . As a small business, you may not be able to match the big business offers, but you can also take advantage of the sales opportunities created on the day. With that in mind, we've put together a list of the best tips for you to organize your small business's Black Friday to make good sales and avoid last-minute confusion. Check out! 1. Plan Méliuz, a platform that provides discount coupons from online stores, carried out a survey and found that more than 70% of users intend to make purchases during the Black Friday period. Furthermore, the same study concluded that 24.5% of consumers intend to spend between R$1,000 and R$2,999 on the date, while 17.1% say they have no spending limit. The positive outlook also indicates the need for companies to plan to make the most of the date.
Be prepared for a spike in traffic With so many consumers willing to shop on the same day, it's natural for traffic to increase during Black Friday. With this in mind, prepare to meet demand. If you have a website, make sure it can handle a lot of visitors. Run speed tests on your homepage and your highest traffic collection and product pages. Also, test the checkout process and see if everything goes Architectural Services Email List smoothly. This way, you will avoid missing purchases and leaving customers frustrated. 3. Be aware of competitors You need to be confident in your work, but it doesn't hurt to pay attention to the marketing efforts your competitors are making for the campaign. Checking your neighbors' social media can help you not fall behind.
This process is also important to ensure that you will have the necessary quantity of products and whether it will be necessary to place more orders with suppliers. The sooner this is all decided, the greater your margin of maneuver will be in preparing your campaign. 5. Make an irresistible offer Now that you know which items will be on sale in your Black Friday campaign, it's important to make sure you have an irresistible offer. If you know your audience well – and you should –, it won't be too difficult to define which item will win them over. The idea here is that since customers are already purchasing this irresistible item, there is a high chance that they will purchase other products, increasing the average customer ticket. You should use this offer as a basis to promote the other items offered on your Black Friday.
Be prepared for a spike in traffic With so many consumers willing to shop on the same day, it's natural for traffic to increase during Black Friday. With this in mind, prepare to meet demand. If you have a website, make sure it can handle a lot of visitors. Run speed tests on your homepage and your highest traffic collection and product pages. Also, test the checkout process and see if everything goes Architectural Services Email List smoothly. This way, you will avoid missing purchases and leaving customers frustrated. 3. Be aware of competitors You need to be confident in your work, but it doesn't hurt to pay attention to the marketing efforts your competitors are making for the campaign. Checking your neighbors' social media can help you not fall behind.
This process is also important to ensure that you will have the necessary quantity of products and whether it will be necessary to place more orders with suppliers. The sooner this is all decided, the greater your margin of maneuver will be in preparing your campaign. 5. Make an irresistible offer Now that you know which items will be on sale in your Black Friday campaign, it's important to make sure you have an irresistible offer. If you know your audience well – and you should –, it won't be too difficult to define which item will win them over. The idea here is that since customers are already purchasing this irresistible item, there is a high chance that they will purchase other products, increasing the average customer ticket. You should use this offer as a basis to promote the other items offered on your Black Friday.